Cullen Realty

(713) 651-8787

Builder Services

Cullen Realty agents are dedicated to working exclusively with builders onthe marketing and selling of their new construction developments. Our goal is to provide builders a go-to sales team who understand the entire construction process, creating a partnership that is paramount to selling out a builder’s new home inventory.

We stay up-to-date on the distinct personalities and design trends of the various Houston inner-loop neighborhoods. This allows us to customize a target-market sales approach based on location and demographics in the area of our builder’s projects.

For developments of any size, we have the capability to deliver varying degrees of project collaboration to fit seamlessly into the builder’s specialized requirements and creative vision.

Land Acquisition Services:

Cullen Realty agents connect home builders with landowners, analyze the prospective sites, and provide pre-construction data and due diligence support to ensure the launch of a successful and profitable project along with:

  • Acquiring land parcels including assembly of multiple tracts
  • Feasibility analysis
  • Analyzing environmental conditions
  • Analyzing project profitability
  • Re-plat consultations
  • Developer Participation Contract consultation

New Product Development Services:

Cullen Realty team members coordinate activities with our builder partners and selected design teams to deliver a project in any stage to its maximum potential. Our experience and hands-on approach allows us to identify, in advance, any challenges to the projects, and provide solutions to ensure construction remains on-time and on-budget. We assist our builder partners in the following areas of new product development:

  • Developing budget including final schedule and product phasing
  • Project planning
  • Assisting architecture, engineering and design teams
  • Maintaining continuous site supervision
  • Providing price comparisons between vendors
  • Organizing and accommodating buyer requests and managing expectations

Sales and Marketing:

Cullen Realty agents, powered by industry experience and detailed market analysis, determine a target-market sales strategy that is both realistic and aggressive.We customize our marketing approach to each unique development to showcase the builder’s vision across multiple advertising channels.

Through working side-by-side with the builders, we provide buyers with insider knowledge of the intricate construction details of their home, and manage the builder’s current and up-coming inventories. We function as a liaison between the homebuilder and the buyer to facilitate the sale, manage the options and upgrades of the home, and maximize the buyer’s satisfaction. We deliver to our builders during the pre-sale and sales process the following:

  • Pricing strategy based on project costs and market analysis
  • Professional photography
  • Sales center recommendations
  • Marketing materials including floor plan and structural renderings, brochures, and on and off site signage
  • Arranging for staging of model home
  • Deploying on-site sales staff
  • COMING SOON features including signage and website
  • Event coordination including consumer and broker open houses
  • Direct mail and email campaigns
  • Executing all contracts, documents, forms, and disclosures as required
  • Direct mail and email campaigns
  • Executing contract negotiation, problem resolution, and liability protection
  • Managing and organizing buyer options and upgrades

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